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Home Sales Tips: How to Market the Community Around Your Home to Prospective Buyers

September 20, 2015 by James Scott

Home Sales Tips: How to Market the Community Around Your Home to Prospective BuyersSelling a home is more than real estate listings and making the home appealing to potential buyers. One factor to take into account when buying a home is its location, meaning the community surrounds the home.

For sellers as well as buyers, it’s important to highlight the benefits of living in a particular community. After all, neighborhoods will have an enormous impact on the future buyer’s living experience.

It’s All About Walkable Neighborhoods

According to a Portland, Oregon-based company, City Observatory, there’s a growing demand for homes located in walkable neighborhoods. A decades-long love affair with commuting from suburban areas to work in the city has greatly lost its appeal.

Also, the growing demand for walkable neighborhoods is fueled by people desiring convenient access good schools as well as to entertainment options like movies, restaurants, and shopping. There’s also an appeal for easy access through reliable public transportation.

This trend has been around for a while now. In 2013, the National Association of Realtors found that 57 percent of study participants wanted smaller homes and shorter work commutes.

Fifty-five percent of participants said they would gladly get a small house with a small yard if it meant easy access to stores, schools, and restaurants. Plus, a walkable neighborhood also significantly increases property values. So play up the nearby community benefits that would entice potential buyers.

Great Neighborhood Amenities

Other favorable community amenities bicycle paths and libraries, parks. These are great bonuses for neighborhoods to attract fitness-minded individuals and promote a family-friendly atmosphere for buyers with kids. Speaking of kids, living in an excellent school district usually yields higher home values.

According to a survey conducted by the Demand Institute, almost half of participants wanted a pet-friendly neighborhood. In fact, this factor ranked higher than easy access to public transportation and even public schooling.

Neighborhood Safety

Safety is a top concern for most homebuyers. Although, there’s little one can do to quell neighborhood violence there are things an owner can do to make their home safer. They may want to consider studying security features on homes in their neighborhoods and adopt what they can, within reason.

What Potential Home Buyers Don’t Want In A Neighborhood

According to the National Association of Home Builders (NAHB), fewer home buyers were least impressed with communities with golf courses, a high population, gated communities, and mixed-use communities.

Homeowners, when listing a home, seek the help of a professional real estate agent experienced in listing the best features of both the home and the community surrounding it.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Marketing Your Home, Selling A Home

Home Sales Tips: How to Market the Community Around Your Home to Prospective Buyers

September 15, 2015 by James Scott

Home Sales Tips: How to Market the Community Around Your Home to Prospective BuyersSelling a home is more than real estate listings and making the home appealing to potential buyers. One factor to take into account when buying a home is its location, meaning the community surrounds the home.

For sellers as well as buyers, it’s important to highlight the benefits of living in a particular community. After all, neighborhoods will have an enormous impact on the future buyer’s living experience.

It’s All About Walkable Neighborhoods

According to a Portland, Oregon-based company, City Observatory, there’s a growing demand for homes located in walkable neighborhoods. A decades-long love affair with commuting from suburban areas to work in the city has greatly lost its appeal.

Also, the growing demand for walkable neighborhoods is fueled by people desiring convenient access good schools as well as to entertainment options like movies, restaurants, and shopping. There’s also an appeal for easy access through reliable public transportation.

This trend has been around for a while now. In 2013, the National Association of Realtors found that 57 percent of study participants wanted smaller homes and shorter work commutes.

Fifty-five percent of participants said they would gladly get a small house with a small yard if it meant easy access to stores, schools, and restaurants. Plus, a walkable neighborhood also significantly increases property values. So play up the nearby community benefits that would entice potential buyers.

Great Neighborhood Amenities

Other favorable community amenities bicycle paths and libraries, parks. These are great bonuses for neighborhoods to attract fitness-minded individuals and promote a family-friendly atmosphere for buyers with kids. Speaking of kids, living in an excellent school district usually yields higher home values.

According to a survey conducted by the Demand Institute, almost half of participants wanted a pet-friendly neighborhood. In fact, this factor ranked higher than easy access to public transportation and even public schooling.

Neighborhood Safety

Safety is a top concern for most homebuyers. Although, there’s little one can do to quell neighborhood violence there are things an owner can do to make their home safer. They may want to consider studying security features on homes in their neighborhoods and adopt what they can, within reason.

What Potential Home Buyers Don’t Want In A Neighborhood

According to the National Association of Home Builders (NAHB), fewer home buyers were least impressed with communities with golf courses, a high population, gated communities, and mixed-use communities.

Homeowners, when listing a home, seek the help of a trusted real estate agent experienced in listing the best features of both the home and the community surrounding it.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Marketing Your Home, Selling A Home

Selling Your Home? 3 Mobile Apps That Will Help Make Your Next Move Much Easier

September 11, 2015 by James Scott

Selling Your Home? 3 Mobile Apps That Will Help Make Your Next Move Much EasierMoving is stressful. Don’t worry. There is an app for that. Technology makes moving easier than ever. Here are three mobile apps that help sellers manage their moves efficiently and with minimum stress.

App One: Move Advisor

First on the list is Move Advisor. This app not only received top reviews from users, it is free. The easy-to-use interface walks sellers through the moving process with four features.

Move Advisor provides users with a comprehensive moving timeline, a home inventory checklist, a moving company locator, and a moving quote.

The moving timeline lets users put in their moving date and any other information. The app then creates a personalized to do list. Each week is broken down into tasks to ease stress and prevent last minute panic.

The home inventory helps itemize the household. The app allows users to easily map out their homes room by room. The app keeps track of what needs to be moved, the volume and weight of the shipment, and how many boxes, furniture blankets, and moving vehicles are needed to move.

Finding a mover is easy with this app. It provides a list of local movers and quotes to make the selection process stress free.

App Two: My Move

My Move is another free app that streamlines the moving process. It focuses on informing users about what to expect from a move, finding a moving company, and properly organizing the move.

Information is invaluable. The app provides access to blogs about moving as well as an in-depth article about what to expect from a move on the app homepage.

The professional relocation assistance searches the top moving companies by state or name and includes reviews to help users make informed decisions. The quote process is as easy as a few taps of a finger. The relocation checklist is easily customized and straightforward, simplifying the packing process.

App Three: State Farm Move Tools

State Farm insurance company offers a highly interactive and visually appealing moving app designed to provide organizational assistance during the move. It comes with a to-do list, a packing tool, a label tool, an inventory, and many helpful moving tips.

Moving is easy with these three apps. Simplify the moving process by downloading one or all today. For more useful tips, contact a real estate agent for professional advice about moving, buying, and selling a home.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Moving Tips, Selling A Home

Selling Your Home? Here’s Why You’ll Want to Invest in Professional Photography

September 2, 2015 by James Scott

Selling Your Home This Summer? Here's Why You'll Want to Invest in Professional PhotographyWith all of the time and money that can go into moving, spending money on one more thing can seem like a bank account drain. However, when it comes to selling your home, investing in a professional photographer can mean the difference between getting a buyer and making a sale you’ll be proud of. If you want to get the deal your house deserves, you might want to consider the skills of a professional who will make your house look like someone’s dream home.

“Lighting” Up Your House

If you’ve ever noticed how dull a room can look when it’s cloudy outside, you’ll quickly realize how important the right lighting can be in complimenting the appearance of your house. A professional photographer will be able to determine what hours and what types of flash will work to highlight the rooms in your house the best. Not only that, they will go above and beyond what your smart phone can do to correct the issues that can impact a potentially perfect picture.

Capturing The Perfect Panorama

In the right light, it’s possible that you’ll be able to get some great pictures of your house on your own, but a photographer will be able to go beyond that. It’s a proven fact that people are most often lured in by façade photos when searching for homes online, and it’s these the right photographer will be able to perfect. By using a professional who understands what size of lens to use to compliment your home, your photos will easily optimize the way your home looks.

Diving Into The Details With Expertise

Beyond the panorama shots that might convince a potential buyer into considering your house for their next home, a professional photographer may be able to hone in on details that differentiate your house from the rest. With their keen, curious eye, they’ll not only notice intricate details, they’ll be able to highlight them in a way that makes them look interesting, expert and one-of-a-kind. They’ll also be able to beautifully capture the special features that you love about your home!

It can be tempting to be cost effective when it comes to showcasing your home, but just like wedding photographs, you don’t want to skimp on real estate images. If you’re interested in learning more about positive ways you can highlight your home, you should contact your local real estate professional for more information.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Selling A Home, Staging

The Top 5 Home Features That Buyers Are Hunting For This Fall

September 1, 2015 by James Scott

The Top 5 Home Features That Buyers Are Hunting for this AutumnWhether you’re getting prepared to buy a new home or just curious about upcoming trends in housing, there are a bevy of features gaining momentum on the real estate market. From top to bottom and room to room, here are five popular features that homebuyers will be sure to notice this fall.

Bigger Is Not Necessarily Better

There was a time when a bigger home meant a better home, but with the cost of maintenance and heating, bigger homes are experiencing a decline in popularity. Instead of sizeable mansions that look the part, buyers are becoming more interested in houses that are more economical to maintain and possess a warmer, cozier vibe.

A Modern, Up-To-Date Kitchen

Where a living room and a bedroom can often be fixed up with a layer of paint, the costs that can go into updating an old kitchen can be quite prohibitive for a new buyer. Instead of a space they’ll just have to renovate, buyers are interested in a sleek, modern looking kitchen with stainless steel appliances that offer modern conveniences.

Energy Efficient And Environmentally Friendly

While older homes can offer character and the history that goes along with them, new homes are winning when it comes to energy efficiency. With people becoming more conscientious of the environment and their impact, energy efficiency in a home is not only popular right now, but will come to be a necessity in the next few years.

Options For A Smart Home

Technology has become so ubiquitous these days that it makes more sense for buyers to invest in homes with smart features. From thermostats that can be adjusted with mobile devices to doors opened via Bluetooth, smart features are a huge part of what makes a modern home.

A Burst Of Bright Color

Muted tones can often be the best for allowing a potential buyer to envision a home as their own, but color here and there can definitely draw in the younger crowd. With bright color making a design comeback, a brilliantly bold sink or appliance can be the type of risk that pays off and has the potential to sway the right kind of home seeker.

The features that grab a potential buyer can change all the time, but certain popular trends will not be going out of style anytime soon. If you’re curious about trends that will be hitting the market in your area, contact your trusted real estate professional for some inside tips.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Selling A Home, Tips and Strategies

Marketing to Millennials: How to Stage Your Home to Attract One of the Hottest Buyer Groups

August 14, 2015 by James Scott

Marketing to Millennials: How to Stage Your Home to Attract One of the Hottest Buyer GroupsMillennials are finally starting to enter the real estate market, but as is expected with a generation as different as Gen Y, they’re buying homes in a completely different way. Millennial buyers intend to own for shorter periods of time and want to live in metropolitan areas, and they’re also actively interested in real estate as an investment.

If you want to sell your home to a Millennial, you’ll need to change the way you stage and market the house in order to make the sale. Here’s how you can make your home more attractive to Millennial buyers without having to plan a massive renovation.

Millennials Want Investment Properties, Not Storybook Homes

One of the major characteristics that defines the Millennial generation is that they are nomads. Millennials don’t want to hear about how a property is the perfect place for them to live out their Happily Ever After. For a Millennial, marriage and kids and the white picket fence are still a long ways off – and that’s if they’re in the picture at all.

Instead, present your home as the ideal investment property – something they can easily renovate and flip for a nice, tidy profit, or something they can rent out to help pay their student loans. Millennials are entrepreneurial by nature, so appeal to that entrepreneurial zeal.

Convert An Unused Room Into A Home Office

Millennials are also very career-minded and tend to be passionate about side projects. Millennials are leading the charge in the work-from-home movement, and the more easily they can see themselves working out of your home, the more likely they are to buy it.

If there’s a room in your home that you aren’t using, converting it into a home office will help you show Millennials that they can run their online business in a great environment.

Ditch The Carpets And Opt For Hardwood Instead

Millennials want their homes to look modern, and carpets will simply make them think of every 1970s stereotype there is. If you want to reach a Millennial buyer, an easy way to make them see your home as more desirable – and more valuable – is to tear out your carpets and replace them with hardwood flooring. Hardwood is also easier to clean, which will appeal to Millennials’ desire for a low maintenance home.

Millennials have traditionally been difficult to understand, but an experienced real estate agent can help you navigate the Millennial market’s demands and stage your home in an appealing way. Contact a trusted real estate professional near you to learn how you can turn your home into something no Millennial can resist.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Selling A Home, Staging

Staging Tips: How to Make Your Bedrooms One of Your Home’s Best Selling Features

August 7, 2015 by James Scott

Staging Tips: How to Make Your Bedrooms One of Your Home’s Best Selling FeaturesTo potential homebuyers, a bedroom is more than just a place to lay your head at night. It’s a place to relax, retreat, and recover, a place where the demands of the busy world are locked out. And with a properly staged bedroom, you can tap into potential buyers’ desire for relaxation and make your home their number one pick.

So how can you stage your bedroom in a way that buyers will love? Here are three strategies you can use to make your bedroom look like a modern oasis – without spending a fortune.

Position The Bed In The Right Place

One easy-to-change yet often overlooked detail in staging the perfect bedroom is the location of the bed. The bed is the focal point of the room, so position it accordingly. If your bedroom has French doors or a large window, positioning your bed directly opposite that amenity will create balance.

Ideally, your bed should have space to walk around it on both sides. If that’s not possible, place it against the longest wall in the room.

Use Neutral Colors And Ample Lighting To Boost Appeal

As a highly personal and intimate space, the bedroom is one area of the home where potential buyers are likely to try to imagine themselves in the space. If your bedroom incorporates loud colors, unique patterns, or poor lighting, it’ll be harder for potential buyers to envision themselves there. What you want is a neutral color and lighting scheme.

Take out any dark curtains and heavy drapes, as they can make the room seem dirty. Swap out your bed sheets with white duvets and covers, and use some solid-colored throw pillows for contrast. Add a lamp to give the room a cozy feel.

Remove Everything That Screams “You”

The point of staging a home is to help potential buyers see themselves living in it – if you can get buyers to picture themselves actually living in your home, they’ll form an emotional connection to it and will be more likely not just to buy, but to bid at or above asking price.

But in order to help buyers see themselves living in your home, you have to make it look as if you were never there. That means the family photographs, books on the nightstand, and exercise equipment has to go.

Home staging is a highly effective way to make your home sell faster – and for more money. And although it may seem like quite the undertaking, an experience real estate agent can make it a breeze. Contact your trusted real estate professional today to learn more about home staging.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Selling A Home, Staging

Thinking About Selling Your Home Without A Real Estate Agent? Don’t – Here’s Why

August 5, 2015 by James Scott

Thinking About Selling Your Home Without A Real Estate Agent Dont Here is WhyIf you’re considering selling your home in the near future, you may be tempted to simply cut out the middleman and opt for an FSBO sale. However, selling a home is a major undertaking, and most “For Sale By Owner” home sales run into obstacles.

So why is an FSBO sale such a problem for most homeowners? Here are three reasons why you’ll want an agent to represent you instead of going it alone.

An FSBO Puts You At Risk Of A Lawsuit

Selling a home involves mountains of paperwork, and in order to make the transfer of ownership legal and above board, there is a large amount of minutiae that need to be considered. For instance, as a seller, you are legally obligated to disclose certain facts about the property: Some jurisdictions require you to disclose whether a death occurred in the home, for example, or if the home is located in a historical district.

Even one seemingly minor mistake could open you up to legal action. An experienced real estate agent already knows everything that needs to be disclosed, and although agents can make mistakes, they have errors and omissions insurance to protect them. Most homeowners don’t have that protection in place.

Buyers’ Agents May Discourage Buyers From Viewing Your Home

When it comes to FSBO deals, most buyers’ agents anticipate the deal being a challenge at best. Buyers’ agents typically only show FSBO properties in one of two cases: Either the price is extremely low or there aren’t any other homes available.

But according to Atlanta real estate agent Bruce Ailion, most experienced agents have had an FSBO transaction go poorly at some point and are now wary of them. Without a real estate agent to represent you, sellers’ agents will be hesitant to deal with you – and you won’t get as many offers on your home as you’d like.

You’ll Need To Discern Qualified Buyers From Dreamers

One thing that most homeowners don’t know is that not everyone who views your home is actively interested in buying it in the near future. Showing your home may mean taking time off work or away from activities you care about, and if the prospect doesn’t end up buying, you’ve wasted your time.

A real estate agent knows what questions to ask in order to weed out the merely curious and find motivated buyers, so you’ll sell your home much faster.

FSBO sales don’t always end in disaster, but they’re considerably difficult to do well. An experienced real estate agent can help you sell your home faster and for more money than you can on your own. Contact your local real estate professional today to learn more.

Filed Under: Home Mortgage Tips, Home Seller Tips Tagged With: Home Seller Tips, Homeowner Tips, Selling A Home

Dealing with the Emotional Stress of Selling Your Childhood Home

July 31, 2015 by James Scott

Dealing with the Emotional Stress of Selling Your Childhood HomeSelling a childhood home can be emotionally stressful and even traumatizing. This is more than a house; it is a home where years and even decades of memories have been made and where lives have been lived. While selling a childhood home may be difficult to do, there are a few steps that can be taken to reduce the emotional turmoil that may be felt during this process.

Create A Final Memory

When a family has lived in a home for many years, it may feel almost as though the home has become a part of the family in a way. One way to deal with the emotional stress of saying goodbye to the home is to create a final memory with family in the home. This may be to host a family dinner that enables everyone to walk through the home one final time and to reminisce together about the past.

Take Pictures Of The Space

Whether a final family get-together is planned for the home or not, taking pictures of the home before vacating it can be beneficial. These pictures can help to preserve the memories of the space itself, and close-up pictures of special features of the home that hold significance can be taken. Creating an album of these pictures may be ideal in some cases.

Preserve Memories Of The Home

With a childhood home, there is a good chance that there are hundreds of pictures that have been taken inside the home and in the yard, and there may also be videos of home movies. While some will want to take new pictures of the home before leaving, another idea is to preserve the images of the home that have been taken over the years. This can celebrate the historical significance that the home played with the family over time.

Bring Traditions Into A New Home

While it is important to make final memories and to preserve memories, it is also important to move on. Letting go of one home means that it is time to start new traditions in a new home, and families can begin doing this with a special get-together. After all, while a home is important for a family, it is the family that truly makes the property a home.

It doesn’t matter if a family lived in the home for a few years or for several decades, saying goodbye to a childhood home is rarely easy to do. Contact a real estate professional to begin the selling process.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Moving Tips, Selling A Home

Last-minute Home Showing? Here’s How to Stage Your Home in Just a Few Minutes

July 28, 2015 by James Scott

Last-minute Home Showing? Here's How to Stage Your Home in Just a Few Minutes In an ideal situation, a seller will have ample time to prepare a home to list for sale. This may include time to make necessary repairs, to thoroughly clean the home from top to bottom and to properly stage it. However, in those cases when time is not available to complete all of these steps, there are a few necessary steps that should be followed to get the home in show-ready condition in a very short period of time.

De-Clutter As Much As Possible

De-cluttering the home is an important step in staging, and this is because it can make the home look cleaner and can show off the square footage in the home. When time for staging is limited, it may be necessary to simply hide items away in closets, cabinets and drawers. Ideally, however, these items will be boxed up, and this is because some home buyers will open closet doors and cabinets to view these areas, and it is not ideal to have them appear to be cluttered and chaotic.

Remove All Personal Effects From The Property

A key step in staging a home relates to removing all of the family’s personal items and making the home seem neutral, and the purpose for this is so that a buyer can see himself or herself living in the home. Ideally, all personal effects, including your family pictures, will be removed from the property.   When it is not possible to remove everything from the property, these personal items should be boxed up at the minimum or stored in an out-of-sight location in the home.

Focus On The Kitchen And Bathrooms

When time is truly limited, it may not be possible to thoroughly clean the home as well as de-clutter and de-personalize the home. Therefore, in a crunch, it is best to focus on cleaning the kitchen and bathrooms thoroughly and giving the other areas of the home a once-over cleaning. If more time is available, focusing on cleaning baseboards, ceiling fans and other features that may not be cleaned on a regular basis but that are visible to buyers can be helpful.

Many sellers will have several weeks to stage a home before listing it, but this is not always the case. In a situation with limited time to stage the home, the seller often must make critical decisions about what absolutely must be done and what is less important, and this can vary from homeowner to homeowner. Those who have questions about staging their home can reach out to their trusted real estate professional for assistance.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Selling A Home, Staging

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