Walk into an open house and you might expect fresh flowers, cozy furnishings, and soft lighting. But occasionally, you will also spot something more unexpected family portraits in frames that do not match the owner. That’s because some sellers purposely leave behind staged or even fake family photos. While it may sound odd at first, this tactic is rooted in buyer psychology and strategic marketing. Family photos, even staged ones, can stir feelings of warmth, happiness, and emotional connection. Buyers don’t just shop for square footage or granite countertops, they shop for a … [Read More...]
When a home sits on the market longer than expected, the price is often the first thing blamed. While overpricing can be a major factor, it's far from the only one. One of the most common culprits is poor presentation. Buyers today form opinions within seconds, often based on online photos before they even step foot inside. Homes that are cluttered, outdated, poorly lit, or in need of deep cleaning may leave a negative impression. Listing photos that are dark, grainy, or unprofessional can stop interest before it starts. Accessibility and Showings Another big reason homes … [Read More...]
With next week bringing the latest wave of inflation data reports—namely the CPI and PPI—this week featured a slew of releases with minimal impact. The Trade Deficit and the Federal Reserve's Beige Book stood out as the main indicators reflecting the current state of the economy. Although tariffs have largely been put on pause, their effects continue to reverberate across numerous industries. Significant concern remains due to the instability in decision-making from the current administration. The Trade Deficit came in as expected, with the deficit cut in half following the … [Read More...]
A pocket listing is a property that is for sale, but not publicly advertised. It is not listed on major real estate websites or even MLS. Instead, the agent keeps the listing "in their pocket," only sharing it with trusted colleagues, buyers, or clients they know are serious. These homes are still for sale, but they are sold more quietly, behind the scenes. Why Would a Seller Choose a Pocket Listing? Privacy: They may not want a lot of people walking through their home, especially if they are still living in it. Testing the Market: Some sellers want to test interest before going live … [Read More...]
When you are buying a home, you are likely thinking about how it fits your life. Is the kitchen big enough? Does it have a home office? Is the backyard right for pets or kids? But what if I told you that thinking like a seller can make you a smarter buyer? It might sound backward, but approaching your home search with resale in mind can help you make a better investment, avoid future headaches, and even save you money in the long run. Here’s why you should always have your future resale value in mind, even on day one: Location Still Reigns SupremeYou have heard it before: location, … [Read More...]
When you are scrolling through homes online, it's easy to get swept away by beautiful photos, catchy descriptions, and enticing phrases like "charming fixer-upper" or "cozy starter home." But as a real estate agent, let me tell you, there is often more to the story than meets the eye. Learning to read between the lines of a real estate listing can save you time, prevent disappointment, and help you find the right home faster. Here is how to decode what those listings are really saying: "Needs TLC" = Bring Your ToolboxIf you see phrases like "needs TLC," "great bones," or "handyman special," … [Read More...]
