Color psychology is not an exact science, but there are basic principles that marketing pros use to sell everything from greeting cards to automobiles. Much of it has to do with color. Yes, the colors you put on your walls, or on your front door, can help clinch a home sale!
Humans have emotional reactions to color, and sensory perceptions of color are remarkably consistent. Even though individual reactions can vary, it is acknowledged that some colors evoke generally positive response, while others typically generate a negative reaction. Learning the basics of colors can be as simple as studying the color wheel. Forget about the trends, and rely on your own feelings.
Warm and Cool Colors
All colors are derived from three primary hues: Red, yellow and blue. The way they are mixed and combined results in all the colors of the spectrum, divided into warm and cool tones. And that’s where it can get a bit complicated: Humans are able to perceive millions of different color variations, and subtle differences can result in unique reactions.
So, while the simple answer to whether color influences buying decisions is a qualified yes, there is more to the story. Neutral tones are often recommended because they allow people to add their own color personality.
Color Dynamics
Both on a home’s exterior and inside each room, color plays an important part in attracting — or discouraging — potential buyers, so if you’re thinking of refreshing your home’s color scheme before listing it for sale, it’s wise to study the basics of color psychology. The goal is to appeal to the widest possible pool of buyers, and that’s why real estate agents tend to recommend staying with neutrals.
But the “safe” route is not necessarily the only path to a quick sale. Take the time to drive different neighborhoods and visit open houses. Take note of exterior trim colors that seem especially appealing. Study interiors: Look beyond the furnishings and visualize rooms as they would appear empty. Analyze different color options, and notice that the most appealing homes typically have a unifying theme. That doesn’t mean that every room is the same color, but simply that color choices throughout the home are related and always compatible.
Develop a Plan
By taking the time to assess your reactions to different colors, you can assist your realtor to market your home. If you love energetic red, consider painting your entry door and adding red accents in many of your rooms.
On the other hand, if sunny yellow makes you feel happy, emphasize that mood with variations of cream and warm golden tones, with accents of daffodil or saturated sunflower yellow throughout.
Color is very personal, just like a home. If your home reflects your unique personality, it will no doubt appeal to others.
Your trusted real estate agent will be able to assist you with additional color tips and so much more to help you get the most value from your property.
Many homeowners are looking for ways to maximize on their investment. One idea that is gaining popularity is a space set aside for aging parents known as an In-law apartments. These additions are living spaces that can set a property apart from others on the real estate market.
Not every buyer may want a fixer-upper. While your home for sale doesn’t need to be turn-key or move-in-ready, there are certain fixes that are important to many buyers and that can help make the sale.
It’s no secret that we’re in the midst of a hot seller’s real estate market. That means that good homes are going fast, usually at or above list price. This is largely the result of low inventory, where good homes are scarce, keeping competition for them – and listing prices – high.
Are you selling your home? If so, then don’t forget to stage this vital area of your house.
The drama of home and garden TV shows may be fun to watch, but no matter what you think, reality shows are not at all like real life. If you think it’s easy to buy a house that needs updating and turn it quickly for substantial profit, you might want to think again.
If your financial situation is limited, yet you’re handy with a hammer and nails, then purchasing a fixer-upper home can be an attractive option. Fixer-uppers typically require a bevy of updates and repairs to bring the home up to current market conditions. Because of this, the listing price is often considerably less than a move-in ready home. Your trusted real estate professional can help you find the best projects to buy and sell.
Once you have decided that you want to put your home up for sale, you should start taking the steps necessary to get it ready to go on the market. While some homes may be almost picture perfect and ready for a showing, there are others that may need some work.
Selling your home is one of the most stressful things you’ll ever go through and one of the most important decisions you’ll ever make. However, there’s a lot more to selling your home than just sticking a sign out in the front yard. Most likely, your home will need a little work before it is perfect.