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The Importance of Pricing Right when Selling a Home

July 2, 2020 by James Scott

The Importance of Pricing Right when Selling a Home

One of the first decisions you will need to make when selling your home is what price you want to sell it for. This is also one of the most important decisions you will make. Here are some reasons why the first listing price affects the entire outcome of their home sale.

A Too-High Price Can Exclude Your House

Some home sellers mistakenly think they should grossly overprice their home in order to leave plenty of room for bargaining during the negotiation stage. While a certain amount of bargaining does often occur, falsely inflating the value of your home inadvertently excludes your property from online search results.

It is estimated that 80% of homebuyers search online for houses to buy. Those buyers enter price search parameters that they feel they can comfortably afford. If you overprice your house, your listing won’t even show up in the search results of people who likely would be able and willing to pay you the actual value for your home.

Essentially, you are removing your house from their radar screen, making it invisible to an entire group of qualified buyers.

Properties With Price Reductions Appear Distressed

Another reason it is important to price your home correctly is because if you overprice your home and then have to drop the price due to a lack of interest, your house now appears to be a distressed property.  When you see items heaped together in a bin with “price reduced” on the side, don’t you assume they are damaged goods.

It is the same with a house listing that’s labeled “price reduced.” It does not matter if your house is a mansion. With a price drop, buyers will automatically assume something is wrong with it.

The Appraisal May Ruin Your Deal

Even if you succeed in luring someone who’s willing to overpay for your house, you still need to go through the appraisal process so your buyers can secure financing. When the appraisal comes back with a much lower figure, the buyers will have difficulty obtaining a loan because lenders won’t pay over-market prices. Your whole deal could fall apart at the last minute due to a failure to price right when selling your home.

Real estate agents make pricing suggestions based on hard data, like recent comps in the neighborhood. Your best bet is to rely on your real estate agent for advice about pricing your home right to sell.

 

 

 

 

 

 

Filed Under: Real Estate Tagged With: Home Value, Pricing Home, Real Estate

The Advantages Of Using REALTORS Vs. For Sale By Owner

June 30, 2020 by James Scott

The Advantages Of Using REALTORS Vs. For Sale By OwnerFor Sale By Owner (FSBO) at first glance seems like it might be a good idea. After all, in an FSBO transaction, there is the saving of the commission that a real estate agent earns. Does that mean there is more for the homeowner from the FSBO sale? Not always.

One explanation for this is that FSBO homes may get less attention in the marketplace and therefore may receive fewer purchase offers.

Consider The Value Of Time

A professional worker who earns $150 per hour does not save money by doing the janitorial work accomplished by paying someone else $15 per hour. In the same way, there is a cost of trying to sell your home on your own that isn’t necessarily money out of your pocket.  Selling a home in every case takes a significant amount of time and attention to manage the process efficiently.

A REALTOR® spends time, energy, and money promoting the properties listed for sale. The real estate agent may help stage the home to get a better sales price and conducts the open house events. They also coordinate showings with other agents and prospective buyers to facilitate the sale of the home. This coordination can sometimes take months of time investment.

Consider The Value Of Professional Representation

It is easy for an amateur to make costly mistakes in a real estate transaction. A real estate agent working in a professional manner may lower the risk of these mistakes. Using a handmade FSBO sign in the front yard does not have the same impact as a professional one.

A REALTOR® pays a significant annual membership fee to belong to the multi-listing service (MLS). A property put up for sale on the MLS system, immediately notifies all the other members in the system that the property is available. A listing agent splits the commission with the agent that brings the buyer. Being on the MLS system means reaching all the agents that may represent thousands of potential buyers. A sign in the front yard has very little impact compared to this.

A real estate agent also markets properties on the Internet through a professional website, presence on social media, and various other paid advertising methods. They take attractive photos and videos of the property to use for marketing purposes. Putting these online attracts attention.

Without the help of a real estate agent, the homeowner needs to make all these marketing efforts and pay for them.

Closing The Sale

A real estate agent does all the grunt work that is necessary to work with the buyer, the escrow company, and the title company in order to have a smooth closing of the transaction.  A good agent helps to eliminate potential problems before they arise. This only comes through the experience gained in selling many homes over time.

Conclusion

For the vast majority of homeowners, with little or no experience marketing home for sale and closing a real estate transaction, working with a real estate agent is usually a better idea than trying to go at this alone. A REALTOR® does not get paid unless the home sells, so they are highly motivated to sell the home and close the transaction as efficiently as possible.

Filed Under: Real Estate Tagged With: FSBO, Home Value, Real Estate

The Healthy Home? Selling The Wellness Value Of A Home

June 26, 2020 by James Scott

The Healthy Home? Selling The Wellness Value Of A HomeA study by the World Health Organization says that 90% of our health comes from where and how people live. Homeowners are paying more attention to wellness. These considerations extend to the home that they want to buy. Do you want to get a great price when you sell your home?

Go green and go healthy.

Going Green

Homebuyers are looking for more than just a quality home in a safe neighborhood. They also appreciate energy efficiency.

Energy efficiency includes new appliances that use less electricity, smart-home technology that manages usage and climate zones, and better insulation as well as new windows and doors. It also includes having a solar energy system to reduce monthly electricity costs.

Wellness Living

Wellness amenities include special lighting, sound systems, interior climate monitoring, plus air and water filtration systems. Newly-constructed homes are being advertised as being more healthy and perhaps extending the occupants’ lives. Older homes can be retrofitted with wellness systems to increase habitability and make them attractive to buyers.

Here are some wellness systems to consider:

  • Water Purification — Pure water for drinking and ice cubes with soft water for other uses is high on the list of priorities. The best water purification systems have micro-filtration combined with activated carbon filters. They are able to remove up to 99.999% of any contaminants.
  • Air Filtration — Hospital-quality air-filtration systems with HEPA filters remove dust, allergens, pet dander, bacteria, mold, and contagious airborne viruses.
  • Climate Monitoring — These advanced smart home systems constantly test the interior air for contaminants. The system will inform homeowners if any toxic chemicals are detected.
  • Circadian Lighting — Advanced lighting systems provide full-spectrum lighting that comes on automatically to mimic the natural light cycles of sunrise and sunset. These systems are especially helpful to improve the moods of occupants in areas that have dreary outside weather
  • Soothing Sound Systems — Sound systems can be fine-tuned to emit white noise and noise-cancellation frequencies to provide soothing sonics for interior spaces.
  • Home Gym — Having an exercise room with large windows and a nice view of the garden is a real plus. This room can also serve as a space for meditation.
  • Sunroom — A sunroom is an excellent choice for a home addition. It can be used to relax and get some vitamin D from the sunshine as well as be filled with living aromatic flowers for quality aromatherapy.

Summary

Having a home that is designed to both be energy-efficient and improve wellness is a trend that helps sell them as a wonderful living space that promotes holistic living.

Filed Under: Real Estate Tagged With: Home Value, Real Estate, Selling Home

Top Real Estate Predictions You Should Know About

July 19, 2018 by James Scott

Top Real Estate Predictions You Should Know AboutWhether you are a homeowner looking to get the maximum return on investment, a buyer interested in fair market value or an industry insider grappling with the moving parts of the real estate industry, these are some trends and predictions you should know about.

Lower Home Supply Causing Significant Value Growth

Indicators point to a U.S. economy that has settled into a nice growth period. Unemployment rates have touched some record lows, wages appear to be on the rise and Millennials are entering high earning and home-buying years. Couple these factors with the fact that last year’s tax reform laws will likely put more money back in everyday Americans’ pockets and homes could be a hot commodity, so to speak.

Home supply — on the other hand — does not appear ready to meet the rising demand of buyers. Experts are predicting that rising demand will collide with the housing shortfall and prices will ramp up in 2019.

Home Values Could Rise Another 5 Percent By Year’s End

Some real estate insiders are pointing to National Association of REALTORS information that the number of available homes for sale has dropped for 35 consecutive months. The volume of sales is down because there simply are not enough homes being put on the market. Coupled with the uptick in the economy, sellers are in the driver’s seat right now and they are demanding top dollar for their homes.

That being said, it may be in the best interest of first-time homebuyers to get into the market sooner rather than later. The improved wages from the surging economy may not be able to keep pace with a potential 5-percent increase in property values by the end of 2019. It looks like a buy now or pay later real estate market.

It’s Not A Housing Bubble And Won’t Burst

The housing market has been on a tear over the last three years. Property values have appreciated fairly consistently for 35 straight months. Such data mirrors that of the housing market right before the crash. One of the driving force behind property values climbing back then was sub-prime mortgage lending. The practice was a ticking time bomb and the end was inevitable.

While some experts are calling for another housing bubble to burst due to an unforeseen flaw in the system, tough legislation and oversight are in place. It’s only human nature to be cautious when conditions appear similar to those leading up to a bad outcome.

This time around, rising home prices appear to be based on solid economic factors. Either contractors are going to start massive home-construction builds all over the country or the shortage will continue to drive prices up. While experts say we are not in a so-called housing bubble, the market may level off down the road to get in tune with consumer affordability.

Whether you are looking to buy or sell, make sure to contact your trusted real estate professional to help you through the process.

Filed Under: Real Estate Tagged With: Home Value, Market Predictions, Real Estate

How Can I Improve My Home’s Value?

November 6, 2015 by James Scott

Buyers generally seek the least expensive home in the best neighborhood they can handle.

Like the person in the video says, you want to present a home that fits in the neighborhood but doesn’t stand out too much. For example, if neighbors are all 4 bedrooms, 3 baths and 3000 square feet additions that make your home 5, 4, and 4000 will make yours harder to sell.

Improvements should make it show well and fit well in the neighborhood. Last-minute capital investments in large structural changes arent likely to pay off. But cosmetic upgrades like paint and landscaping help a home show better and often do pay off. Of course, all systems and appliances should work to get a top price.

To make your home competitive and attract buyers and bids work with a professional real estate agent and start early.

Filed Under: Selling Your Home Tagged With: Home Value, Sellers Tips, Video Tips

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